What is Predictive Analytics?

what is predictive analytics. image of woman looking in to the light from a cave

Predictive analytics is a valuable tool for business growth opportunities, offering a business the ability to improve present-day decision-making by offering a glimpse into future customer purchasing habits. It’s like using foresight and not hindsight to make decisions. Enabling predictive marketing can be a challenge due to the huge amounts of data generated from various […]