No matter your business, a slow loading website means lost sales, lower conversion, poor user experience, damages the brand and every day weakens your business. if you don’t know anything about load times or how to improve them, then go an speak to someone who does.

It’s like having a high street shop with thousands of people walking past (potential customers) but your shop windows are smashed and boarded up…not good.


  • 59% percent of global website traffic comes from mobile (66% Europe/ UK) (source: Statista)
  • 74% of mobile users will abandon a website that takes 5 or more seconds to load (source: Web Tribunal).
  • A website that takes over 3 seconds to load has 4x higher bounce rate than that of pages that load in 2 seconds or less. (source: Pingdom).
  • A one-second delay in loading times can reduce conversion rates by 20%. (source: Google).
  • 75% of customers won’t return to a site of it takes more than 4 seconds to load (source: Web Tribunal).
  • Latest data by Google suggests a mere 0.1s reduction in load times can boost conversions by 8.4% for retail and 10.1% for travel sites (source: Google).


An eCommerce website should aim for a load time of 2 seconds or even less

For all other sites, you should target a load time of <1-2 seconds.

The good newS, their are some quick wins that will improve things quickly and any digital agency worth their salt will be able to help with some or all of the below:

  • Reduce the size of your website images
  • Use a Content Delivery Network (CDN).
  • Using caching to clear/purge old pages/images
  • Promote static HTML at load
  • Use a video CDN – specifically for video heavy websites
  • Use a fast Website Hosting Company
  • Minimise, pre and post loading of JS / CSS website coding
  • Incorporate lazy loading

See your sunrise