Lee O'Carroll Hamburgers

Hamburgers all look the same

There is a reason why a picture of a hamburger is the same everywhere…subliminal marketing and product association – when a brand’s product visuals match that of the consumer’s subconscious, so their already formed perception. Your product visual and the consumer perception meet and match. This creates comfort within the consumer’s mind as it’s familiar, and expected.

If you are selling something generic, it’s usually better to align with what’s already perceived to be the actual solution. Re-inventing or pushing against a sea swell can be an extremely expensive business decision.