Great customer care begins with your culture. When your employees have a great internal experience, it will be echoed in how they treat your customers. When your team is educated on company values, goals, and it’s mission, you will have a cohesive approach to customer service, which becomes a powerful part of your brand.
your employees experience becomes your customer experience.
Smart businesses today understand how their customers feel before, during and after they engage with their business, proactively using these metrics to measure and adjust how their brand is perceived and judged by both existing and potential future customers.
With such a huge dependancy on positive reviews, brand advocacy, customer loyalty, referral and word of mouth, the experience your customer has and leaves with when dealing with your organisation is critical.
your company culture should reflect exactly how you want your customers to feel. delighted, secure, cherished, respected, energised, satisfied.
Your company culture should reflect exactly how you want your customers to feel when they engage – delighted, secure, cherished, respected, energised, satisfied. When employees are happier at work, their performance, energy, creativity and wellbeing improves across the board. Costs are reduced, attrition is minimised, solutions appear quicker and clock watching stops, giving way to a more positive, cohesive and solution orientated culture.
create the opportunity that invariably change brings, to stand up, jump up, welcoming the chance to be unlike others, the chance to be amazing.
Great company culture starts and ends by harnessing and driving change, change that is in constant alignment with the company’s vision, it’s mission and it’s values. Like the first splash of the stone hitting still waters, a great culture ripples far and wide, touching employees and customers alike.
Changing workplace culture for the better, daring to be different, to take the leap and create the opportunity that invariably change brings, to stand up, jump up, to welcome the chance to be unlike others, the chance to improve, the chance…to be amazing.
See your sunrise.
Lee.