As a tight-knit team of startup entrepreneurs with 23 years of battle-tested experience, we have a proven track record in building, investing and growing several multi-million-pound businesses in the areas of telecommunications, technology, retail, mobile, digital marketing, franchise and wholesale.

Through choice, we now teach, advise, support and mentor progressive startups, seasoned business owners and senior managers on how to build a better business.

Serious, committed and transparent, we use our significant business experience to help.

We are extremely formidable, uncomfortable with the status quo and oppose mediocracy.