If you don’t know what they brand attributes are, you need to learn about them and you need to have them in your business.
Brand attributes are the compass for the business that is constantly being used to check for alignment. Brand attributes define what your business stands for across the board.
These are examples of brand attributes.
- MISSION
- VISION
- VALUES
- POSITION
- PROMISE
- TRUTH
- PERSONA / PERSONALITY
- VOICE
- CULTURE
- CAUSE
Establishing clear brand attributes forces the business to act by getting answering to these key attributes. Once completed, the brand attributes form the foundation for the business, providing consistency in every aspect of how the business acts at all times.
See your sunrise.
Lee