Experience
Knowledge
& Expertise

Experience

2023

Senior Partner

✪ Strategic direction, mission, vision, culture, cause
✪ Ownership and implementation of commercial growth strategy
✪ Revenue Modelling, Forecasting, OKRs & KPIs Ownership
✪ Brand Strategy and cultural ownership advocating Inside Out, 3XTEN and EQ best practices.

2015

Chief Marketing Officer

The Imagine Group

✪ Responsible for the strategy, management and execution of national B2B2C 5G fixed wireless project – £31M annual revenue achieved during first 40 months from product launch.

✪ Ownership and implementation of Group Sales and Marketing Strategy across video, mobile, display and native channels circa £3.8M annual spend.

✪ Responsible for the overall and inter-departmental management and professional growth of circa 140 people across sales, marketing, digital, call centre, on-the-road sales and creative teams.

✪ Creation/ Execution of Multiple TV, Radio, Press, Outdoor, and Digital Pre & Post Production National, Regional and Localised Sales and Marketing Campaigns with constant KPI / ROI assessment/monitoring

✪ Development and execution of web 3.0 CX, UX, Online Pipeline, Live Chat, Funnel, Peer2Peer, Affiliate, Email, Social and Digital Acquisition Strategies

✪ Excellent Commercial and Operational data analytical skills including X-Channel social data, Google Analytics, PPC, CPC, CPM. Customer Data, Company Data Warehouse Integration, Predictive Data Analysis, Campaign Remarketing / ReTargeting

✪ Strong commercial and Operational Soft Skills – Office, Zendesk, ZOHO, CMS, CSS, WordPress, Design, Adobe Creative Suite. MAC OS / Windows, Data Studio, Mailerlite

✪ Brand and Cultural Ownership and Guidance – Advocating Inside Out and EQ best practices.

2007

Founder & CEO

Imagine Ireland

✪ Executive Management of Irish Business – Revenues circa €72M
✪ Development and implementation of revenue targets
✪ Develop & execute multiple national sales and marketing plans
✪ Encourage the professional development of circa 300 new and long term employees
✪ Maintain medium & long-term financial controls
✪ Maintain Industry leading Service Standards
✪ Continual commercial risk assessment and operational appraisal
✪ Responsible for development and implementation of business system architecture and integration

2002

Director Sales & Marketing

access Telecom

✪ National sales growth €58M
✪ B2B Enterprise/SME revenue €23M
✪ B2C Gaelic Telecom revenue €13M
✪ B2C Imagine Broadband revenue €16M
✪ Commercial and operational execution of M&A
✪ Executive management of multiple national sales channels
✪ Establish Retail product marketing and distribution channels
✪ Leadership, development, and management of 140 + sales team
✪ Execution of national marketing and customer engagement strategies
✪ Establish and execute national distribution channels / dealer/agent channels

2000

Founder

Sky net

✪ Execution of company strategy – High Growth // Low Cost
✪ Annual revenues achieved circa €1.8M – 14 months.
✪ Securing of Seed I & Seed II funding.
✪ Successful deployment of retail store Business Model.
✪ Implementation of Company Retail, B2B, Fixed Wireless deployment strategy.
✪ Successful sale of company 2001 

1995

Group operations Manager

The Money shop

Workforce Operations
✪ Sales & Salary Planning and Management / Labour Investment Strategies
✪ Recognition and Celebration, Commission and Incentives
✪ Workforce Management / Composition / Structure

Retail Programs
✪ Implementation of National Standard Operations Procedures / Store Policies, Procedures & Processes
✪ Design and Implementation of National Retail Data Network
✪ Introduction and implementation of National Connected CRM database.
✪ National retail fit out program (New Stores, Refurbishments, Model Store)
✪ Security, Theft & Fraud Management
✪ Unification of National Sales History / Development of Profit Optimisation Centre
✪ National retail fit out program (New Stores, Refurbishments, Model Store

1988

GSOP Submarine Service

✪ Special Unit – RSS Spec Ops
✪ SSN – SSBN – Mission // Engagement
✪ BRNC Dartmouth
✪ Trident SSBN Special Dev Unit
✪ Trident SSBN Primary Evaluation Ops 
✪ US Missile Launch Team

What I Stand For

Culture
& Values

Build Friendships Not Clients

My interest is to foster trust, mutual respect, and positive outcomes in all my interactions. To cultivate long-lasting professional relationships built on a foundation of transparency, authenticity, empathy and care.

Honour, Respect And Integrity

Not words but fundamental pillars. The principles that guide my decision-making, actions, and interactions with others, reflecting my commitment to my business endeavours and in the cultivation of client relationships.

Impact Over
Money

Dedication to delivering substantial and measurable value to our clients over the prioritisation of financial gain. Ensuring our clients achieve their goals and realise tangible benefits through shared mutual value.

If You Can Help
You Should

By leveraging our abilities and resources to add value and make a positive difference in someone's life. We believe that helping one another is not just a choice but a social responsibility that we all should buy into.

Use Common
Language

Common language breaks down barriers and fosters better collaborative and inclusive dialogue. Using common language that people understand, providing a platform where people feel secure and confident in adding their value.

Never Ever
Settle

To challenge the status quo and a refusal to accept the ordinary. The willingness to relentlessly pursue the extraordinary, to question conventional thinking, embrace change, and inspire others. To burn bright and rage against mediocracy.

Not Bound By
Convention

Unconventional thinking embraces creativity, encourages fresh perspectives and promotes right sided thinking. Innovative success is achieved by encouraging an out of the box thinking culture.

Keep Things
Simple

Complexity is the killer of many a great idea. Shutting out the noise and always remaining focused on the core business objective delivers faster, solution orientated results. Keep your eyes firmly fixed on the prize.

Mission.

To intentionally and consistently approach everything I do with the energy and entrepreneurial spirit of a brand-new startup on its first day.

To use my business acumen to provide actionable advice and support that delivers substantial and measurable value to SMBs. Stimulating their growth, streamlining their operations and helping to create a proud and envied workplace culture in line with my own values.

Values.

To seek constant improvement; To place integrity over opportunity. To be straightforward and open-minded; To maintain a simple approach. To use common language.To ensure that whatever is done, is done well. To pursue the unorthodox and reject mediocracy. To share what is known and learn what isn’t.

To integrate and uphold these values in all aspects of the day to day activities of the business.

Culture.

My business culture is designed as thoughtfully as the services it provides. Insisting collaboration, appreciation, transparency and respect produce solutions that enable people to thrive both professionally and personally.

Don't be shy.

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+44 330 818 7387

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