We Value

Impact Over Money

Who We Are:

As a tight-knit team of serial entrepreneurs and senior executives with 24 years of battle-tested experience, we have a proven track record in building, investing and growing several 7 and 8-figure businesses in telecommunications, technology, retail, mobile, digital marketing, franchise and wholesale.

Through choice, we now help progressive startups, seasoned business owners and senior managers on how to build better businesses. We achieve this through The Help Company, providing valuable business support and solutions via the Pro Group, Asset and Together.

We are serious, committed and transparent business people who use our extensive business experience to help.

Individually and as a team, we are extremely formidable, uncomfortable with the status quo and oppose mediocracy.

Our Why:

We are here to give all our experience and everything we have learned so that others may benefit. We believe proper, genuine business support should be made available to every business, not just those with deep pockets. It is this that we desire to achieve. We believe in human decency, kindness and looking for the positive. 

We believe that if you can help, you should.

Our business model is simple. Identify what's wrong with the business consultancy and coaching world and do the opposite.

That's how we help.


Build Friendships Not Clients

Our interest is to foster trust, mutual respect, and positive outcomes in all our interactions. To cultivate long-lasting professional relationships built on a foundation of transparency, authenticity, empathy and care.

Honour, Respect And Integrity

Not words but fundamental pillars. The principles that guide my decision-making, actions, and interactions with others, reflecting our commitment to our business endeavours and in the cultivation of client relationships.

Impact Over

Dedication to delivering substantial and measurable value to our clients over the prioritisation of financial gain. Ensuring our clients achieve their goals and realise tangible benefits through shared mutual value.

If You Can Help
You Should

By leveraging our abilities and resources to add value and make a positive difference in someone's life. We believe that helping one another is not just a choice but a social responsibility that we all should buy into.

Use Common

Common language breaks down barriers and fosters better collaborative and inclusive dialogue. Using common language that people understand, providing a platform where people feel secure and confident in adding their value.

Never Ever

To challenge the status quo and a refusal to accept the ordinary. The willingness to relentlessly pursue the extraordinary, to question conventional thinking, embrace change, and inspire others. To burn bright and rage against mediocracy.

Not Bound By

Unconventional thinking embraces creativity, encourages fresh perspectives and promotes right sided thinking. Innovative success is achieved by encouraging an out of the box thinking culture.

Keep Things

Complexity is the killer of many a great idea. Shutting out the noise and always remaining focused on the core business objective delivers faster, solution orientated results. Keep your eyes firmly fixed on the prize.


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