DEEPLY EXPERIENCED BUSINESS DNA
BUILT. BROKEN. FIXED. BROUGHT. SOLD. LEARNED. REPEATED.
About
Invested, acquired, sold, built and managed several 7 & 8-figure, 400+-strong, people-first businesses where I have served as Chief Executive Officer, Group Chief Marketing Officer, GM and European Sales Director.
Track Record
Significant battle-tested, coal-faced business experience. Commercially and creatively instinctive, grounded, easy going yet serious and focused. I've spent my career building, fixing and leading businesses from the inside. That's where I do my best work.
Podcast
We explore life’s challenges, neurodiversity, mental health, parenting, life's ups and downs and running a business—sharing real stories, personal insights, and genuine life experiences.
Personality
Kindness-led, serious, passionate, formidable, direct. Grounded, fast, impatient, no ego, protective, intuitive, candid, pragmatic.
Solutions-oriented, natural leader, commercially instinctive. Against mediocrity. Against the status quo. Strong dislike of narcissism, showboating, promotion on the backs of others. Excellent bullshit detection.
Backstory
Hi, I'm Lee. a fairly grounded, working-class lad from the Wirral, a beautiful peninsula in the Northwest of England, bordering North Wales, the Irish Sea and Liverpool. I live with my wife Kirsty, our three spirited teenage girls, Kate, Lucy & Jessica, Chocolate the cat and Emma, my yellow labrador.
My early years were spent as a submariner, mostly underwater with some special ops thrown in the mix and ending with a long stint at Coco Beach, Florida while missile testing at Cape Canaveral.
Leaving the sea behind in 95, I worked in the family jewellery, pawnbroking and cheque cashing business, before going it alone in April 1999. For 25+ years, I’ve cut my teeth building, investing, and managing several 7 and 8-figure, 400+ staff, people-first, technology, wireless, wholesale, retail and franchise businesses. I’ve made money, lost money, made mostly good decisions, made some shit ones and have been fortunate to have worked with some amazing people along the way.
My professional strengths include improving businesses through strategic, commercial, creative, operational, cultural, and people-first leadership.
I am extremely good at what I do. I am highly practical. grounded and tend to bypass the noise around problems and simply fix shit.
Managing hundreds of people is a microcosm, a true reflection of life. There’s the good stuff like marriages, babies, promotions, watching people grow and over-achieve, times of huge excitement, hard laughter, immense efforts, teamwork, genuine pride and a real sense of achievement.
Then there are the challenges; the deaths, addictions, serious illnesses, job losses, pay cuts, office politics, egos and the usual human bullshit inherent in any diverse, mixed bag of people that are all thrown together for extended periods.
I was diagnosed with autism at 44, suffered social anxiety disorder (SAD) and low self-worth for a few years in my thirties and have lived with my old friend, depression, forever. Now in my fifties, I’m in good form and generally enjoying life.
Being neurodiverse is a daily challenge which I manage with 150 mg of Sertraline and by constant learning. Being autistic also has its positives. I think differently, am hugely creative, communicate differently and approach things differently than many people. I have a ton of EQ and empathy, and possess a genuine, baked-in desire to help people.
I believe that it’s ok not to be ok. Trying to understand and sort out why you’re not ok is a worthy pursuit and one that you should own with a proud openness IMO.
I’ve lived in four countries and visited 23. I have two and four-wheeled around Europe and Thailand a few times and am currently planning my Sept 2027 road trip down to the Atlas Mountains and the Western Sahara.
Having studied cognitive psychology and NLP, I’m currently working towards a BPS MSc in Psychology from Uni of Wolverhampton. I walk lots, drink lots of jasmine green tea, and try to eat ok. I struggle to sleep, work more than I should and usually only watch shows on HBO and MMA. I am deeply curious, highly creative, have no concept of time, yet am super-efficient. I am also highly perceptive and pragmatic.
I can tell a bullshitter, waffler and showboater from a mile away.
I now focus all of my professional time on developing and working in the businesses that I am involved in.
I am principled, pragmatic and honest to my core.
I’m not everyone’s cup of tea, and I’m now OK with that. I consider kindness a tenet of human society and believe that if you can help people, you should.
If I feel I can add value, I work for free with selected charities and Community Interest Companies (CICs), where I believe I can make a meaningful difference.
Lee O'Carroll